Press Enter to search. Press Esc to close.
Specialised advisory for sports clubs, federations, event promoters, entertainment companies and institutional investors operating in the sports and entertainment sector in Mozambique, Angola, Malawi, South Africa and international markets.
Sports in Lusophone Africa is undergoing deep transformation. Sports broadcasting rights are significantly appreciating across the continent. Sponsors — particularly banks, telecommunications companies and international brands — are investing growing amounts. And international sports events are arriving in Africa at a frequency unthinkable a decade ago. In parallel, live entertainment — music, festivals, shows — is growing rapidly, with young urban audiences seeking quality experiences.
But operational reality remains difficult. Most clubs and federations in Lusophone Africa operate with fragmented governance, informal financial management and lack of commercialisation capacity. International sponsors demand professional deliverables that most local organisations still cannot offer. And large-scale events demand execution capacity that few local operators have.
Our experience shows that the sports and entertainment organisations that will lead are those able to balance three things: institutional governance, commercial capacity and operational execution. This is precisely where we come in.
Six areas where our engagement creates direct value for clubs, federations, promoters and investors.
Institutional governance structuring for clubs and federations — including board design, internal policies, compliance with sports regulation (FIFA, CAF, Olympic committees) and preparation for institutional audits.
Commercial strategy for clubs and federations — including sponsorship offering structuring, pricing definition, negotiation with international brands, broadcasting rights management and commercial product development.
Structuring and operational management of sports and entertainment events — including operational planning, ticketing, security, logistics and spectator experience.
Financial management for sports organisations — including financial models, internal control, preparation for institutional investment and structuring of transfer and asset acquisition operations.
Digital strategy for clubs and sports organisations — including digital platforms, fan content, multi-platform engagement and digital monetisation.
Specialised tax and regulatory advisory in sports and entertainment — including sector-specific tax regimes, tax compliance across multiple jurisdictions, event licensing and negotiation with authorities.
Three dimensions that respond to the real challenges of sports organisations in Africa.
The professionalisation of African sports demands rigorous institutional governance. Clubs and federations that fail to structure professional governance are excluded from international competitions, serious sponsorships and institutional financing. We help organisations structure governance with method.
Most clubs and federations in Africa depend on limited revenues (ticketing, player sales). We help organisations diversify revenues, professionalise commercial operations and negotiate with international sponsors.
Large-scale sports and entertainment events demand execution capacity that few local operators have. We help promoters and organisations structure and execute events to international standard.
Concrete experience in each segment, with dedicated teams and local presence through member firms.
We support sports clubs and national federations in professionalisation, governance structuring, commercialisation and institutional compliance.
We work with sports and entertainment event promoters, show producers and event management companies in structuring, execution and expansion.
We support entertainment companies, sports media platforms and creative service providers in growth, professionalisation and fundraising.
Structured products that solve specific problems of clubs, federations, promoters and investors.
Complete framework to structure institutional governance in clubs and federations — including boards, policies, compliance with sports regulation and preparation for international audits.
Structured commercialisation programme for sports organisations — including sponsorship strategy, offering structuring, brand negotiation and revenue diversification.
Specialised structuring and operational management service for large-scale events — including operational planning, ticketing, security, logistics and spectator experience.
Specialised digital strategy service for clubs and sports organisations — including digital platforms, fan content, multi-platform engagement and digital monetisation.
Methodology tested in sports and entertainment projects across Mozambique, Angola and Malawi. Senior dedicated teams, with local presence through member firms.
We understand the organisation, the competitive context, the stakeholders, the commercial partners and the audiences before proposing any solution.
We design executable plans, with clear priorities, realistic budget, defined owners and success metrics established before starting.
We stay alongside the teams during implementation — in the clubs, in the stadiums and at the events, not from the outside.
We measure progress at every stage. We report to the board, to sponsors and to federations whenever it makes sense.
Concrete examples of projects delivered for clubs, federations and promoters in the region.
Commercialisation programme that increased commercial revenue by 65% at a Mozambican professional club within 24 months, with new international sponsors.
Three institutional compliance audits approved by a sports federation after governance and financial restructuring.
40% increase in audience at an international sports event held in Mozambique, after commercial and communication strategy redesign.
Five large-scale events structured and successfully executed within 18 months, with professionalised revenues and operations.
We meet with your team to understand the context and propose a concrete path — whether governance, commercialisation, event management or digital transformation.
Analysis on strategy, tax and governance in Lusophone Africa, straight to your inbox.
