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Specialised advisory for media companies, press, radio, television, digital platforms, communication agencies and content producers operating in Mozambique, Angola, Malawi, South Africa and international markets.
The media sector in Lusophone Africa is undergoing deep transformation. Traditional revenue models — print advertising and linear broadcasting — are eroding rapidly. Audiences have migrated to digital platforms, advertisers have followed them, and advertising revenues are increasingly concentrated on global platforms. In parallel, information consumers have become more demanding and less loyal to traditional brands.
But there is opportunity. Demand for quality content in African Portuguese is growing, both on the continent and in the diaspora. New business models — digital subscription, sponsored content, events, training — are emerging. And institutional investors are beginning to look at the sector as an opportunity for social impact and financial return, particularly in segments such as independent media, investigative journalism and premium content production.
Our experience shows that the media companies that will lead are those able to balance three things: editorial quality, a sustainable business model and institutional governance. This is precisely where we come in.
Six areas where our engagement creates direct value for companies, agencies and producers.
Digital strategy for media companies — including digital model design, editorial product definition, content strategy, distribution platforms and digital monetisation.
Redesign of business models in media — including revenue diversification, subscription strategy, sponsored content, events, training and complementary services.
Editorial governance — including editorial policies, codes of ethics, management of conflicts of interest, compliance with media regulation and preparation for editorial audits.
Operational optimisation of media companies — including process redesign, cost management, modernisation of technical infrastructure and implementation of content management systems (CMS).
Commercial strategy for media — including advertising offering structuring, pricing definition, management of agencies and advertisers, and development of branded content solutions.
Specialised tax and regulatory advisory in media — including sector-specific tax regimes, tax compliance across multiple jurisdictions, media licensing and negotiation with regulatory authorities.
Three dimensions that respond to the real challenges of media companies in Africa.
Digital transformation in media is more than being online — it requires a complete redesign of the editorial model, distribution and monetisation. We help media companies make that transformation with method and focus on sustainability.
Traditional revenue models in media no longer sustain quality operations. We help media companies diversify revenues, build new business lines and structure financially sustainable operations.
Editorial credibility is the most important asset of any media company. We help companies structure rigorous editorial governance, codes of ethics and quality processes that sustain audience trust.
Concrete experience in each segment, with dedicated teams and local presence through member firms.
We support newspapers, magazines, news portals and digital media platforms in digital transformation, revenue diversification and sustainability.
We work with radio, television and audio platform operators in digital transformation, revenue optimisation and operational structuring.
We support communication agencies, content producers and creative services companies in professionalisation, growth and regional expansion.
Structured products that solve specific problems of media companies, agencies and producers.
Specialised service for designing and implementing digital transformation for media companies — including editorial strategy, distribution, monetisation and technology implementation.
Structured revenue diversification programme for media companies — including subscriptions, events, training, branded content and complementary services.
Complete editorial governance framework — including policies, codes of ethics, management of conflicts of interest, regulatory compliance and preparation for editorial audits.
Specialised audit of media operations — including assessment of editorial efficiency, revenue analysis, cost optimisation and preparation for investment.
Methodology tested in media projects across Mozambique, Angola and Malawi. Senior dedicated teams, with local presence through member firms.
We understand the editorial operation, the market, the competitors, the audiences and the advertisers before proposing any solution.
We design executable plans, with clear priorities, realistic budget, defined owners and success metrics established before starting.
We stay alongside the teams during implementation — in the newsrooms, in the studios and in partner negotiations, not from the outside.
We measure progress at every stage. We report to the board and to investors whenever it makes sense.
Concrete examples of projects delivered for media companies, agencies and producers in the region.
Digital transformation that increased digital revenue by 40% at a Mozambican news portal within 24 months, with diversification of revenue sources.
Operational restructuring that reduced costs by 30% at a regional media company, without compromising editorial quality.
Audience and content strategy that increased digital audience by 65% at a media operator with multi-platform presence.
Two new revenue lines (events and training) structured within 12 months by a regional media company, with proven profitability.
We meet with your team to understand the context and propose a concrete path — whether digital transformation, revenue diversification, editorial governance or operations.
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