Data as a strategic asset: the gap between discourse and practice

Data has become the most undervalued asset in organisations across the region. Governance, quality and architecture continue to be treated as technical topics — rather than strategic decisions.

What distinguishes

Organisations that treat data as an asset make faster decisions, have less rework and can scale without proportionally increasing costs.

What to do

• Appoint a data owner (CDO or equivalent)
• Define governance policy
• Map sources and quality
• Build use cases with measurable return